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From guiding the student experience, to delivering programs that meet the needs of the future-of-work and help solve our global social and economic challenges, every one of our people (Keypathers!) create impact, every day.
Roles at Keypath Education are available as remote, hybrid, or in-office.
Keypath is seeking a Marketing Automation Specialist to join our innovative, highly collaborative Marketing team! This role provides a unique opportunity to leverage automation expertise skills to impact university partners and organizational success.
In this position, you will help execute the automated marketing efforts within the organization. The primary objective of this role is to improve prospect and student journey outcomes by engaging those audiences at optimal points along the journey through the most effective channels, and aligning content and messaging in context with the student goals and interactions. A successful candidate for this role will be well-versed in Salesforce Marketing Cloud, automated technology best practices (email, SMS), and be a data-driven decision maker.
While this role lives in the Customer Experience function within Marketing and reports into the Marketing Automation Manager, a high degree of cross-functional work is expected, so excellent communication and prioritization skills are a must. The role will work closely with key stakeholders in Marketing as well as, IT, Admissions, Student Success, and Customer Experience to identify and deliver opportunities for improved performance and efficiency.
Responsibilities Include, but are not limited to:
Education:
Bachelor’s degree required, preferably in Marketing, Communication, Advertising, Business, or related field of study
Experience:
Technical Skills:
Soft Skills and Competencies:
Preferred Qualifications
:
Benefits Include
Want to make a difference in the world? Become a Keypather.
Apply today
A little bit about us
Keypath Education is a leading global edtech company that partners with the world’s leading Universities to create innovative and in-demand online education programs and champion the student journey from enrolment to graduation. We are a rapidly growing, fast-moving international team who value community, collaboration, innovation, and lifelong learning.
Certified as a Best Place to Work by the Chicago Tribune, our in-country office is in Schaumburg, Illinois. We gather teams of experts from digital marketing, course development, web development, finance, and student service backgrounds to support university partners in the US and around the world.
Why Keypath
Sure, anyone can tell you how good their company culture is, but we encourage you to read our reviews and form your own opinion. We’ve got a caring and engaged Global CEO who replies to Glassdoor reviews personally and recognizes that the only way we can achieve our vision is through an inclusive culture that celebrates diversity, works in harmony, and cares for our community.
Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state, or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.
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