LifeMD is an emerging leader in technology driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology. Our mission is to improve the health and happiness of our patients through telehealth.
About the role
As the Creative Director, you will have the opportunity and responsibility for managing the entire creative process and serving as a liaison between our creative agencies, media partners, and internal team to deliver impressive results. You will also be responsible for evaluating the effectiveness of creative assets, providing recommendations and directions for iterations, and making tweaks and updates to the designs internally as needed.
Responsibilities
Collaborate directly with the CAO and CMO to elevate LifeMD brands (LifeMD, RexMD, ShapiroMD, NavaMD, Cleared) and inspire community
Develop and manage LifeMD’s creative vision from concept to completion
Synthesize creative assets across all touchpoints including social media, website, marketing campaigns, and app experience
Review and approve creative and copy developed by partners, ensuring that deliverables meet marketing goals and brand standards
Design new creatives in-house as needed to support marketing initiatives
Analyze creative effectiveness and provide feedback to creators and creative partners to improve future projects
Direct photographers and videographers on creative projects and shoots
Collaborate with marketing team to support campaigns and product launches with unique visuals and creative assets
Come up with creative content ideas to test across our marketing channels
Identify needs for creative resources (freelancers, designers, design agencies, etc) and hire designers and creators in-house as needed
Other duties as assigned
Bachelor’s Degree in advertising, art, design or relevant field
Experience as a senior graphic designer, art director, or similar role
Experience creating integrated content across all marketing channels
Strong understanding of creative industry trends; specifically within ecommerce is a plus
Highly proficient with creative tools such as Adobe Creative Suite
Strong creative vision with an understanding of business objectives and budgets
Skilled in group coordination and providing constructive feedback
Ability to manage multiple priorities and deadlines at one time
Excellent communication skills, verbal and written, as well as strong interpersonal skills
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